For any marketing course that requires the development of a marketing plan, such as Marketing Management, Marketing Strategy and Principles of Marketing, this is the only planning handbook that guides students through step by step creation of a customized marketing plan while offering commercial software to aid in the process.
The uniquely scented flavor of vanilla is second only to chocolate in popularity on the world’s palate. It’s also the second most expensive spice after saffron. But highly labor intensive cultivation methods and the plant’s temperamental life cycle and propagation mean production on a global scale is struggling to keep up with the increasing demand for the product.
Ever since I remembered, father woke up at five thirty every morning, made breakfast for us all and read newspaper. After that he would go to work. He worked as a writer. It was a long time before I realize he did this for a living.
4. Legal Writing
Legal writing is usually less discursive than writing in other humanities subjects, and precision is more important than variety. Sentence structure should not be too complex; it is usually unnecessary to make extensive use of adjectives or adverbs, and consistency of terms is often required.
5. Population Growth
How quickly is the world’s population growing? In the United States and other developed countries, the current growth rate is very low. In most developing countries, the human population is growing at a rate of 3 people per second. Because of this bustling growth rate, the human population is well on its way to reaching 9 billion within lifetime.
The semiconductor industry has been able to improve the performance of electric systems for more than four decades by making ever-smaller devices. However, this approach will soon encounter both scientific and technical limits, which is why the industry is exploring a number of alternative device technologies.
A young man from a small provincial town, a man without independent wealth, without powerful family connections and without a university education, moves to London in the late 1580's, and in a remarkably short time, became the greatest playwright. Not of his age alone but of all time. How is an achievement of this magnitude to be explained? How did Shakespeare become Shakespeare?
Long isolated from Western Europe, Russia grew up without participating in the development like the Reformation that many Russians taking pride in their unique culture, find dubious value. Russia is, as a result, the most unusual member of European family, if indeed it is European at all. The question is still open to debate, particularly among Russians themselves.
9. Immense Disparity
The core of the problem was the immense disparity between the country's productive capacity and the ability of people to consume. Great innovations in productive techniques during and after the war raised the output of industry beyond the purchasing capacity of U.S. farmers and earners.
10. Lenient Parents
Two sisters were at a dinner party when the conversation turned to upbringing. The elder sister started to say that her parents had been very strict and that she had been rather frightened of them. Her sister, younger by two years, interrupted in amazement. “What are you talking about?” she said. “Our parents were very lenient.”
Akimbo, this must be one of the odder-looking words in the language. It puzzles us in part because it doesn't seem to have any relatives. What's more, it is now virtually a fossil word, until recently almost invariably found in 'arms Akimbo', a posture in which a person stands with hands on hips and elbows sharply bent outward, one that signals impatience, hostility, and contempt.
1. The gap between the rich and the poor was not decreased rapidly as expected.
2. All students are encouraged to vote in the forthcoming election.
3. Could you pass the material to students that are in your row?
4. Diagnosis is not a discrete or limited process.
5. Eating too much can lead to too many health problems.
6. Elephant is the largest mammal on the land.
7. In our campus, prospective students have access to thirteen college libraries.
8. Is hypothesis on black hole as rendered moot as explanation of explanations?
9. It is clear that little accurate documentation is in support of this claim.
10. It is important to take gender into account when discussing the figures.
11. Knives and forks should be placed next to the spoons on the edge of the table.
12. Leading scientists speculate that numerous planets could support life forms.
13. Most of the strategies are in a preclinical state.
14. Our class is divided into two groups, you come with me, the others just stay here.
15. Student discount cards can be used on campus in the coffee house.
16. The lecture management in Japan will take place in the week seven.
17. The problem with this is that it fails to answer the basic question.
18. The professor will be the last speaker this evening.
19. The US ranks twenty-second in foreign aid, given it as a percentage of GDP.
20. There is a limited amount of departmental funding which is available for qualified students.
This is a kind of object that you’re probably all familiar with when you had the term robot, but I’m gonna show you the very, very first robots. These were the very first robots. They were characters in a play in the 1920s called Rossum’s Universal Robots and they, the play was written by Czech writer called Karel Capek. And basically, these robots, you know, people tend to think of robots as kind of cute cuddly toys or, you know, Hollywood depictions kind of devoid of politics. But the first robots were actually created and imagined in a time of absolute political turmoil. You just had the First World War, you know, it finished had a devastating impact across Europe and so people will kind and people are kind of reflecting on what does it mean to be human, what makes us human, those kinds of question. And this kind of context is what inspired Capek to kind of write this play. And interestingly, these robots being human, they are actually in the play assembled on a production line, a bit like the Ford manufacturing production line. So even though they are human, they are assembled and these robots are designed to labor, and that is their primary purpose in society.
3. Welsh Speaker
4. Dark Energy
7. Brain Development
8. Language Loss
• Every language is lost in every two weeks, so almost 90% languages will lose.
• The situation in Australia is serious after the settlement of English. Almost half of languages in Australia are lost.
• We should take action to protect languages.
• Once the language is lost, the way to recovery that is a challenge one.
9. Australian Export
Summarise Written Text:
1. Tiny frog found in Mexico
A miner in the state of Chiapas found a tiny tree frog that has been preserved in amber for 25 million years, a researcher said. If authenticated, the preserved frog would be the first of its kind found in Mexico, according to David Grimaldi, a biologist and curator at the American Museum of Natural History, who was not involved in the find.
The chunk of amber containing the frog, less than half an inch long, was uncovered by a miner in Mexicos southern Chiapas state in 2005 and was bought by a private collector, who loaned it to scientists for study. A few other preserved frogs have been found in chunks of amber a stone formed by ancient tree sap mostly in the Dominican Republic. Like those, the frog found in Chiapas appears to be of the genus Craugastor, whose descendants still inhabit the region, said biologist Gerardo Carbot of the Chiapas Natural History and Ecology Institute. Carbot announced the discovery this week.
The scientist said the frog lived about 25 million years ago, based on the geological strata where the amber was found. Carbot would like to extract a sample from the frogs remains in hopes of finding DNA that could identify the particular species, but doubts the owner would let him drill into the stone.
A miner in the state of Chiapas found a tiny tree frog has been preserved in amber for 25 million years, which would be the first of its kind found in Mexico, and it was bought by a private collector, and Carbot would like to extract a sample from the frogs remains in hopes of finding DNA that could identify the particular species, but doubts the owner would let him drill into the stone. (74 words)
2. Armed police coming to school
Armed police have been brought into NSW schools to reduce crime rates and educate students. The 40 School Liaison Police (SLP) officers have been allocated to public and private high schools across the state.
Organisers say the officers, who began work last week, will build positive relationships between police and students. But parent groups waned of potential dangers of armed police working at schools in communities where police relations were already under strain.
Among their duties, the SLPs will conduct crime prevention workshops, talking to students about issues including shoplifting, offensive behaviour, graffiti and drugs and alcohol. They can also advise school principals. One SLP, Constable Ben Purvis, began work in the inner Sydney region last week, including at Alexandria Park Community School’s senior campus. Previously stationed as a crime prevention officer at The Rocks, he now has 27 schools under his jurisdiction in areas including The Rocks, Redfern and Kings Cross.
Constable Purvis said the full-time position would see him working on the broader issues of crime prevention. “I am not a security guard,” he said. “I am not there to patrol the school.
We want to improve relationships between police and schoolchildren, to have positive interaction. We are coming to the school and giving them knowledge to improve their own safety." The use of fake ID among older students is among the issues he has already discussed with principals. Parents' groups responded to the program positively, but said it may spark a range of community reactions. "It is a good thing and an innovative idea and there could be some positive benefits," Council of Catholic School Parents executive officer Danielle Cronin said. "Different communities will respond to this kind of presence in different ways.
Armed police have been brought into NSW schools to reduce crime rates and educate students, and officers will build positive relationships between police and students, and SLPs will conduct crime prevention workshops, and they can also advise school principal, and it is a good thing and an innovative idea and there could be some positive benefits, and different communities will respond to this kind of presence in different way.(69 words)
3. Skipping breakfast
• Skipping breakfast will make metabolism slower and result in hypoglycemias.
• This is particularly detrimental to school children, because they may just imitate those adults to skip breakfast.
• What they only need is merely cereal and low fat milk as a complete breakfast.
• Babies一半会吃早餐，因为早上是最饿的时候，但是成年后有的人形成了不吃早餐的习惯（once kids reach school age, it becomes a learned experience rather than instinct）
4. IBM Technology
As far as prediction is concerned, remember that the chairman of IBM predicted in the fifties that the world would need a maximum of around half a dozen computers, that the British Department for Education seemed to think in the eighties that we would all need to be able to code in BASIC and that in the nineties Microsoft failed to foresee the rapid growth of the Internet. Who could have predicted that one major effect of the automobile would be to bankrupt small shops across the nation? Could the early developers of the telephone have foreseen its development as a medium for person-to-person communication, rather than as a form of broadcasting medium? We all, including the 'experts', seem to be peculiarly inept at predicting the likely development of our technologies, even as far as the next year. We can, of course, try to extrapolate from experience of previous technologies, as I do below by comparing the technology of the Internet with the development of other information and communication technologies and by examining the earlier development of radio and print. But how justified I might be in doing so remains an open question. You might conceivably find the history of the British and French videotext systems, Prestel and Minitel, instructive. However, I am not entirely convinced that they are very relevant, nor do I know where you can find information about them on-line, so, rather than take up space here, I've briefly described them in a separate article.
We seem to be peculiarly inept at predicting the likely development of our technologies, and we can try to extrapolate from experience of previous technologies, and how justified I might be in doing so remains an open question, and I've briefly described them in a separate article.
5. Labor comparative advantage
With an abundance of low-priced labor relative to the United States, it is no surprise that China, India and other developing countries specialise in the production of labor-intensive products. For similar reasons, the United States will specialise in the production of goods that are human and physicalcapital intensive because of the relative abundance of a highly-educated labor force and technically sophisticated equipment in the United States.
The division of global production should yield higher global output of both types of goods than would be the case if each country attempted to produce both of these goods itself. For example, the United States would produce more expensive labor-intensive goods because of its more expensive labor and the developing countries would produce more expensive human and physical capital-intensive goods because of their relative scarcity of these inputs. This logic implies that the United States is unlikely to be a significant global competitor in the production green technologies that are not relatively intensive in human and physical capital.
Nevertheless, during the early stages of the development of a new technology, the United States has a comparative advantage in the production of the products enable by this innovation. However, once these technologies become well-understood and production processes are designed that can make use of less-skilled labor; production will migrate to countries with less expensive labor.
China, India and other developing countries specialise in the production of labor-intensive products, and the United States will specialise in the production of goods that are human and physical-capital intensive, and the division of global production should yield higher global output of both types of goods, and the United States is unlikely to be a significant global competitor in the production green technologies, and production will migrate to countries with less expensive labor. (75words)
6. Parents control their children’s TV watching
Why and to what extent should parents control their children’s TV watching? There is certainly nothing inherently wrong with TV. The problem is how much television a child watches and what effect it has on his life. Research has shown that as the amount of time spent watching TV goes up, the amount of time devoted not only to homework and study but other important aspects of life such as social development and physical activities decreases.
Television is bound to have it tremendous impact on a child, both in terms of how many hours a week he watches TV and of what he sees. When a parent is concerned about the effects of television, he should consider a number of things: what TV offers the child in terms of information and knowledge, how many hours a week a youngster his age should watch television, the impact of violence and sex, and the influence of commercials.
What about the family as a whole? Is the TV set a central piece of furniture in your home! Is it flicked on the moment someone enters the empty house? Is it on during the daytime? Is it part of the background noise of your family life? Do you demonstrate by your own viewing that television should be watched selectively?
Parents should control their children’s TV watching because how much television a child watches and what effect it has on his life, and when a parent is concerned about the effects of television, he should consider a number of things: what TV offers the child in terms of information and knowledge, how many hours a week a youngster his age should watch television, the impact of violence and sex, and the influence of commercials.
1. Do you think cashless society is realistic and why? What are the advantages and disadvantages?
2. Large shopping malls are replacing small shops. What is your opinion about this? Discuss with appropriate examples.
3. Happiness index is becoming a new national success rather than only economic growth. What do you think about this idea? What can be used to measure happiness index?
4. How widely of you think the problem spreads that people spend too much time on work than their personal life and experience time shortage? What problems will it cause?
5. In the modern society governments and international institutions are faced with many global problems.
6. The advanced medical technology expands human’s life. Do you think it is a curse or blessing? Which one is better, Textbook library or new digital material in university.
7. The role of a library in keeping books is obsolete. So universities should use digital media. What is your opinion? discuss advantages and disadvantages.
8. Is it positive for Students to learn with employment?
9. Government should create better network of public transport available for everyone or build more roads owning population.
10. Design of buildings have positive or negative impact on people’s life and work?
11. Experience is more effective and useful than books and formal education. What is your opinion?
12. Is it fair for universities to deduct students’ marks when their assignments are overdue? How to solve this problem?
13. Younger employees are better than older employees in skills, knowledge and motivation…
14. The kind of life a person has depends on his/her personality.
Fill in The Blanks:
A DOG may be man's best friend. But man is not always a dog's. Over the centuries selective breeding has pulled at the canine body shape to produce what is often a grotesque distortion of the underlying wolf. Indeed, some of these distortions are, when found in people, regarded as pathologies.
Dog breeding does, though, offer a chance to those who would like to understand how body shape is controlled. The ancestry of pedigree pooches is well recorded, their generation time is short and their litter size reasonably large, so there is plenty of material to work with. Moreover, breeds are, by definition, inbred, and this simplifies genetic analysis. Those such as Elaine Ostrander, of America's National Human Genome Research Institute, who wish to identify the genetic basis of the features of particular pedigrees thus have an ideal experimental animal.
2. Jean Piaget
Jean Piaget, the pioneering Swiss philosopher and psychologist, spent much of his professional life listening to children, watching children and poring over the reports of 28 researchers around the world who were doing the same. He found, to put it most succinctly, that children don’t think like grownups. After thousands of interactions with young people often barely old enough to talk, Piaget began to suspect that behind their cute and seemingly illogical utterances were thought processes that had their own kind of order and their own special logic.
Einstein called it a discovery "so simple that only a genius could have thought of it." Piaget's insight opened a new window into the inner workings of the mind. By the end of a wide ranging and remarkably prolific research career that spanned nearly 75 years from his first scientific publication at age 10 to work still in progress when he died at 84
Wind is air moving around. Some winds can move as fast as a racing car, over 100 miles an hour. Winds can travel around the world. Wind can make you feel cold because you lose heat from your body faster when it is windy Weather forecasters need to know the speed and direction of the wind. the strength of wind is measured using the Beaufort scale from wind force when there is no wind, to wind force 12 which can damage houses and buildings and is called hurricane force.
4. Egg-eating Snakes
Egg-eating snakes are a small group of snakes whose diet consists only of eggs. Some eat only small eggs, which they have to swallow whole, as the snake has no teeth. Instead, some other snakes eat bigger eggs, but it requires special treatment. These snakes have spines that stick out from the backbone. The spines crack the egg open as it passes through the throat.
5. Greek and Wine
By the Bronze Age drinking vessels were being made of sheet metal, primarily bronze or gold. However, the peak of feasting -- and in particular, of the ‘political’ type of feast --came in the late Hallstatt period (about 600--450 BC), soon after the foundation of the Greek colony of Massalia (Marseille) at the mouth of the Rhine. From that date on, the blood of the grape began to make its way north and east along major river systems together with imported metal and ceramic drinking vessels from the Greek world.
Wine was thus added to the list of mood -- altering beverages -- such as mead and ale (see coloured text below) -- available to establish social networks in Iron Age Europe. Attic pottery fragments found at hill-forts such as Heuneburg in Germany and luxury goods such as the monumental 5th century Greek bronze krater (or wine mixing vessel) found at Vix in Burgundy supply archaeological evidence of this interaction. Organic containers such as leather or wooden wine barrels may also have travelled north into Europe but have not survived. It is unknown what goods were traded in return, but they may have included salted meat, hides, timber, amber and slaves.
Clones of an Eastern cottonwood (Populus deltoides) in the Bronx and other city spots grew to double the biomass of clones planted outside small towns upstate or on Long Island, says Jillian Gregg, now of the Environmental Protection Agency’s western-ecology division in Corvallis, Ore. The growth gap comes from ozone damage, she and her New York colleagues report. Ozone chemists have known that concentrations may spike skyscraper high in city air, but during a full 24 hours, rural trees actually get a higher cumulative ozone exposure from urban pollution that blows in and lingers. A series of new experiments now shows that this hang-around ozone is the overwhelming factor in tree growth, the researchers say in the July 10 Nature. “This study has profound importance in showing us most vividly that rural areas pay the price for urban pollution,” says Stephen R Long of the University of Illinois at Urbana-Champaign. “This work should be a wake-up call,” he adds.
7. The Texas Cosmology Centre
A new interdisciplinary centre for the study of the frontiers of the universe, from the tiniest subatomic particle to the largest chain of galaxies, has been formed at The University of Texas at Austin. The Texas Cosmology Centre will be a way for the university's departments of Astronomy and Physics to collaborate on research that concerns them both.
“This centre will bring the two departments together in an area where they overlap--in the physics of the very early universe,” said Dr. Neal Evans, Astronomy Department chair. Astronomical observations have revealed the presence of dark matter and dark energy, discoveries that challenge our knowledge of fundamental physics. And today's leading theories in physics involve energies so high that no Earth-bound particle accelerator can test them. They need the universe as their laboratory.
Dr. Steven Weinberg, Nobel laureate and professor of physics at the university, called the Centre’s advent “a very exciting development” for that department.
1. Students Go Overseas
All over the world students are changing countries for their university studies.
They don’t all have the same reasons for going or for choosing a particular place to study.
They may choose a university because of its interesting courses or perhaps because they like the country and its language.
Some students go overseas because they love travel.
Whatever the reason, thousands of students each year make their dreams of a university education come true.
2. Greenhouse gas
There is a growing consensus that, if serious action is to be taken to reduce greenhouse gas (GHG) emissions in Canada, a price must be applied to those emissions.
There are, however, challenges associated with the political acceptability of carbon pricing.
If Canada implements a carbon price on its own, there are worries that Canadian factories will relocate to other countries to avoid the regulation.
Even if other countries act in concert with Canada to price carbon, the effects will be uneven across sectors, and
lobbying efforts by relatively more-affected sectors might threaten the political viability of the policy.
3. Ne Tam (Monash student)
Mechanical engineering student Ne Tam is spending the first semester of this year studying at the University of California, Berkeley as part of the Monash Abroad program.
Ne, an international student from Shanghai, China, began her Monash journey at Monash Collage in October 2006.
There she completed a diploma that enabled her to enter Monash University as a second-year student.
Now in her third year of study, the Monash Abroad program will see her complete four units of study in the US before returning to Australia in May 2009.
4. The job of a manager
The job of a manager in the work place is to get things done through the employee.
In order to do this, the manager should be able to motivate its employees.
However, this easier said than done.
Motivation practice and theory are difficult, complex subjects touching on several disciplines.
Summarise Spoken Text:
When 90’s comes around, more and more people could get online.
Thanks to UK, the invention of HTML allowed people to create a wide variety of works.
During the first decade, people created things like web pages and lessons without fears, religion, motivation or profitability
Because people can feel a sense of enjoyment through their creation
2. Decline of Bees
The sign of decline in number of bees
The drivers of these declines vary, depending on different species.
The loss of pollination could be huge and catastrophic, which was not yet been proved.
The positive side is that people are aware of this and are taking actions to fix it.
3. War of talents
The world is suffering from short of talents.
Demographic(人口统计)forces: Increasing longevity(长寿), declining birthrates(低出生率), and the disproportionate(失衡) size of the post-war baby boom generation.
The change of economic nature demands more skilled employees: Globalisation, with increasing economic integration across nations, profoundly impacts labor supply and the talent war. Capital markets are vast and global and rapid advances in digital technology emerged.
Global competition and increasing mobility: People are more willing to relocate outside their home countries after graduation, particularly high-skilled group.
4. Indian peasants’ debts
Because of globalisation and patent, Indian peasants have to buy seeds from those companies that monopolise the market.
Peasants have to keep on using pesticide produced from these companies for the growth of the corps.
The agriculture products’ price is continuously decreasing, while the price of seeds and pesticide has increased by 4000 percent in the past 5 years.
Thus peasants have to borrow money from the companies, which eventually makes them unable to feed themselves and some of them more under pressure.
(Note: Indian Rupee 印度卢比)
5. Australian housing
Economic growth of the society
Affordable mortgage rates
Increased immigration leads to higher number of housing required while suppliers remain unchanged.
Increased purchasing power of buyers.
6. An experiment about female body fat
An experiment on female body fat change.
This lecture is mainly about an experiment conducted by Canadian researchers on body fat changes.
31 obese women volunteered in the program and was asked not to change their current diet and exercise regularly for 6 months.
After 6 months, some people lost weight and some people gained weight, others did not change.
People ate a lot more or cheated.
Consciously or subconsciously exercised less. (unsure?)
Different systems of memories, including implicit and explicit memories.
Implicit memories cannot be consciously recalled upon, and behaviours are automatic. This often relates to a persons cultural and social background. E.g. Using language naturally, reading and driving.
Explicit memories are highly personal memories relating to time, space and people. It is totally different from implicit memory, which is why people can remember birthdays and answer multiple questions in a test.
8. Non-verbal language(description)
Symbolic language is a layer of computer
Why involve it? Because we need to communicate. Language is a good example: people use sign language to ask for help.
It is good to use hand while communicating.
Non-verbal communication plays an important role in communicating with others.
E.g. Pterosaur(翼⻰), facial expressions, gestures, postures, presentations in job interviews.
9. Human Right in UK
This lecture mainly discussed the free human rights in UK.
During the second world war, UK was the first country that mentioned free rights among other countries.
It set up the baseline and minimum standards.
The positive aspects of human rights include right to marry and election. The negative aspects include sex and religion.
Other aspects that UK government mentioned include voting, election, tourism and trading.
10. Structure of DNA
The structure of DNA allows us to analyze effects of genes.
Genes cannot only determine our physical features but also psychological and physical behaviors.
By integrating information form neuroscience, we can have a deep knowledge about genes.
Fill in the Blanks
Now that story's been scotched, as only part of contingency planning. But it was a symptom of the dramatic turn of events in South Australia, and it flushed out other remarks from water academics and people like Tim Flannery, indicating that things were really much worse than had been foreshadowed, even earlier this year.
So is Adelaide, let alone some whole regions of South Australia, in serious bother? Considering that the vast amount of its drinking water comes from the beleaguered Murray, something many of us outside the State may not have quite realised. Is their predicament something we have to face up to as a nation?
Those of you who’ve never heard the term neo-Latin，may be forgiven for thinking it’s a new South American dance craze. If you’re puzzled when I tell you it has something to do with the language of Romans, take heart, over the years many classes who have confessed they are not really sure what it is either. Some have assumed that they are so-called 'Late-Latin’, written at the end of the Roman Empire. Others have supposed it must have something to do with the middle ages. Or perhaps it’s that pseudo-Latin which my five and seven-year-old boys seem to have gleaned from the Harry Potter books, useful for spells and curses that they zip one another with make shift paper ash ones. No, in fact, neo-Latin is more or less the same as the Latin that was written in the ancient world, classical Latin. So, what’s so new about it?
3. Getting bored in class
A majority of U.S. high school students say they get bored in class every day, and more than one out of five has considered dropping out, according to a survey released on Wednesday. The survey of 81 ,000 students in 26 states found two-thirds of high school students complain of boredom, usually because the subject matter was irrelevant or their teachers didn't seem to care about them.（注：26写数字即可）